PRO Client Social Policy

TAURON launched a program to subsidize the replacement of the old heating system with more environmentally friendly equipment in 2022. As part of the program, each customer who have decided to replace their old heating solution with a more ecological one, taking advantage of TAURON’s offering, could receive up to PLN 4 200. The amount of the subsidy depends on the year of the construction of the building and the type of solution chosen. The highest subsidies will be granted to TAURON’s customers who will choose the heat pumps.

An advantage of the „Heat yourself with TAURON (Ogrzej się z TAURONEM)” program is that it did not exclude the possibility of obtaining subsidies for investments from other sources, such as the nationwide „Clean Air (Czyste Powietrze)” program. As part of the program’s promotion, a guidebook was compiled in which TAURON experts not only explained the principles of the program, but also presented the advantages of particular solutions, i.e. the heat pumps, gas condensing boilers. In parallel, TAURON ran an information campaign on the Internet, radio, press and billboards in order to make it easier for residents to replace their old furnaces with the new ones.

The year 2022 was a time of big changes for the photovoltaics market in Poland. As of April 1, 2022, a new prosumer billing system took effect: the net-billing. This change raised a lot of concerns about the profitability of photovoltaics investments, primarily among individual customers.

That’s why TAURON, with those who are considering installing a photovoltaic system in mind, has prepared a guide book „Photovoltaics in light of the new benefits” – a comprehensive source of information on the new billing system, as well as many other issues relevant to those considering installing a photovoltaic system. The guide book also includes information on the possibilities for subsidizing this type of investment, including the principles of the functioning of the „My Current 4.0” or „Clean Air” program. The guide book is a source of knowledge, thanks to which customers can convince themselves that investing in renewable energy sources, including photovoltaics, is not only profitable, but also ecological.

Educational walks in the forest with TAURON and Lasy Państwowe (State Forests)

TAURON, in cooperation with the State Forests, organized the „Forest Workshops” series, which included two events in 2022:

• an educational walk for children and their parents,
• a walk in the forest with dogs.

During the „Educational Walk for Children,” a State Forests’ forester guided the participants along a scenic nature and forestry path and conducted a lecture on the forest plants and animals. Among other things, the children were listening to stories about how young forest seedlings are planted and protected from damage, what animals live in the Polish forests, how to identify their tracks and how the State Forests’ employees take care of them. An art competition as well as games and activities for the children were organized during the tour.

The event „With a dog in the forest” was led by a forester, who was giving a lecture on the characteristics of the Polish forests, forest animals and plants, as well as adequate behavior in the forest with dogs. The tour was attended by a variety of dogs – of different breeds, sizes and colors. The role of the forests and their planting was emphasized during both events.

The performance of the project was associated with the addition of the Prąd EKO+LAS (ecology + forest electricity) service to TAURON’s offering. Thanks to this service, every customer can join the planting of the Polish forests.

In view of the market situation and the rising energy prices, the protection against which is provided by the Solidarity Shield solutions, TAURON has launched activities aimed at educating the customers about the importance of saving energy. Reducing electricity consumption is a real benefit for the household budget. A household’s demand for electricity can drop by up to a dozen or so percent just by changing its usage habits. In order to make the customers aware of the importance of such changes, a guidebook „On Saving Every Day” has been prepared, as well as a series of advice articles that are periodically published on the blog lepiej.tauron.pl.

• Turn on for the sake of the child,
• Turn on for nature,
• Turn on at work.

Customer education in such areas as safe, conscious and rational use of electricity, first aid, especially after an electric shock, security of electricity supply, environment protection, tree planting distances from the power lines.

The campaign is carried out in the media (online, television, radio, press, social media), in the direct communications with the local governments, schools, regional education authorities (boards of education), chambers of commerce, as well as during events.

Customer education covered such topics as: electro-waste and energy labels, safe lighting for holidays, tree planting near the power lines and caring for the trees already planted, safety of the works, including the agricultural works, performed near the power lines, first aid in case of an electric shock.

The guides are related to:

• operation of the micro-installations – „Why are micro-installations shutting down”,
• planting trees near the power lines and caring for the trees already planted – with the customer safety, as well as a failure free electricity supply in mind – „What to plant so as not to overdo it”,
• rules of safe operation of the electrical devices and safe behavior in the vicinity of the power devices – “Safety conduct near the power devices”,
• changes in the method of calculating the capacity charge for some end users in connection with the amendment to the Act on the Capacity Market – „Change in the method used to calculate the capacity charge”
• information on how to help storks when winter attacks in spring. There are more than 2 200 stork nests on TAURON Dystrybucja’s power grid poles. The company has been helping these protected birds survive for years – „How to help storks when winter attacks”
• TAURON Dystrybucja advises on how to choose an outdoor lighting set that will not only provide a beautiful visual effect, but above all will be safe to use – „How to choose safe lighting for the holidays season”

The guides are available on the company’s website.

A brochure for the micro-installation owners has been published on the website tauron-dystrybucja.pl. The informational and educational material is dedicated to the users and those planning to erect a power generation installation. It provides advice on how to connect the micro-installation, answers to the most common customer questions related to its use, including the inverter shutdowns. The brochure has been written based on a standard of simple language in accordance with TAURON Speaks TAURON Speaks the Way Humans Do (TAURON Mówi po Ludzku) principles. It also displays a user friendly form (iconography, bolding, bullets).

More than 2 200 stork nests are located on TAURON Dystrybucja’s power poles. Power engineers take care of them, especially in winter, when the birds are not in Poland, and the care and cleaning actions can be performed on the nests. The scope of the works corresponds closely to the life cycle of the birds and the need to ensure the safe operation of the power grid.

The campaign is aimed at ensuring the safety of the customers, a failure free electricity supply and the safety of the storks that build their nests on the power poles. An information campaign addressed to the customers draws their attention to the safety of animals that cannot be guaranteed without the safety of our customers. The program is also designed to draw the customers’ attention to the aspects related to the environment protection.

The e-book was developed as one of the initiatives implemented as part of the „TAURON Without Barriers” project and provides a guide that leads the user through the process of concluding the first contract with TAURON. Each item in the table of contents is at the same time a link/hyperlink, taking the user to the relevant chapter that applies to the given consumer. In each chapter the consumer finds information on what he or she needs to prepare (documents) and what to do to sign the contract. In case any forms are required, the consumer can immediately download the necessary form, because hyperlinks are embedded in the text. The consumer will also find the current offering at the end.

The e-book is designed to be used by the blind and visually impaired people using the text readers, vocalizers and other tools (devices and software) that facilitate reading. It meets the WCAG (Web Content Accessibility Guidelines) standards. The Widzialni Foundation worked on adapting the e-book to the WCAG standard. This is the foundation that promotes the www services accessibility.

The overarching goal of the service is to seek better solutions that will translate into a higher quality of life for each reader. The content available on the website explains, in an easy and straightforward manner, the benefits of the solutions available as part of TAURON’s offering as well as on the market of the energy products. In addition, tips on how to be safe online, how to spend free time, pieces of advice related to family life or self-development are available.

The service was prepared in accordance with the principles of digital accessibility. Launched in May 2021, it is continuously supplemented with the valuable content. The solutions aimed at bringing it up to the WCAG standards were implemented on the platform in 2022.

In 2022, the blog better.tauron.pl was used in the implementation of the educational campaigns – including, among others, a campaign related to the online safety, to saving electricity or the benefits of replacing the heating system with the more environmentally friendly solution. The platform is a place to promote content on the broadly understood ecology, including, among other things, the promotion of the renewable energy sources, electric vehicles or the modern heating methods.

The program’s homepage and its subpages have been updated visually, functionally and in terms of the content. The sites are fully responsive and comply with the UX (User Experience) and UI (User Interface) principles, as well as with the WCAG 2.1 standard.

The goal of the campaign is to generate interest among the consumers and make them familiar with the solutions TAURON is offering, as well as to build a positive image of the company as a friendly brand that responds to the needs of people with disabilities. Thanks to it, TAURON Group’s customers can find out what benefits (facilities) are available to them when using the company’s services. The redesign of the websites took place in the fourth quarter of 2022.

The goal of the campaign ” Don’t get caught by the hook in the online ocean” was to make Internet users aware of the dangers of the Internet, how to recognize fraud attempts and how to act if they suspect they have fallen victim to cybercriminals. The campaign placed particular emphasis on an increasingly common method used by criminals to impersonate well-known companies or institutions, known as phishing. It was aimed primarily at the 55+ users, who are most vulnerable to cyber attacks. A website tauron.pl/bezpieczeństwo, was created for the purpose of running the campaign, as well as a series of educational materials: articles, a guide book and infographics. At the end of the campaign, users were invited to participate in a Knowledge Quiz to test their level of knowledge with respect to recognizing the activities of fraudsters and how to prevent them.

A communication campaign aimed at breaking the stereotypes of social exclusion and building awareness of this problem, which affects both people with disabilities as well as seniors. The campaign was implemented as part of the TAURON without barriers program, which includes activities aimed at improving the products and services accessibility.

Activities were implemented through Facebook and Instagram channels. Press publications were also prepared to describe the activities carried out as part of the TAURON without barriers program.

As part of the educational program for children „TAURON’s Fuses. Turn on for the good of the child” all of the videos were additionally prepared in versions for people with disabilities – there are a total of 22 videos in each category. The videos, in addition to the educational platform for the program’s participants, are also available to everyone on TAURONTv channel on YouTube.